Every task that earlier needed a PC or laptop, can easily be done with a smartphone today. For instance, with a few clicks and money transaction through your smart phone, you can easily book your movie tickets. Not only that, you can also use your smartphone for online shopping and sending emails.
Mobile Devices and Web Design
Mobile devices have changed the scenario of web design and development. Browsing through a website using a laptop or PC is different from doing the same on a smartphone in terms of speed and convenience. This is one major reason why website developers today are trying to ensure a good user-experience on computers, laptops as well as mobile devices while browsing through their websites.
Need for Responsive Web Design
Every online business has a website associated with it. If you own such a business, you have got many aspects to focus on. The task of website maintenance is a crucial one among those, and it is not just about improving the appearance of your website, but also about making it mobile friendly when there are several users visiting your website through smartphones. Responsive web design is the best approach for developing mobile friendly websites.
Google Recommends Responsive Web Design
According to its statement, responsive web design is a highly recommended mobile configuration. It also considers this design as the best practice for the industry. Regardless of the device being used, URL of a responsive website and its HTML code remain the same. As a result, Google finds it easier to organize and index the content on this website. On the other hand, when a website has different URLs and codes for different devices, content indexing becomes much more tedious.
Responsive websites can run smoothly across a wide range of devices such as smart phones, tablets, personal computers and laptops to name a few. This way, users have a great experience while they browse through these websites. For instance, a user can do online shopping using a smart phone while he/she is at work, and do the same on a desktop computer after reaching home.
With separate websites for mobile devices and desktop computers, it becomes mandatory to use an individual SEO campaign for each of them. However, having a responsive website can save you from the trouble of running extra SEO campaigns.