Express grocery delivery to mark RIL’s e-commerce debut
Grocery will be the sharp edge of Reliance Industries’ e-commerce wedge. It plans to offer express deliveries of fresh fruit and vegetables to homes in Mumbai, making it the first such bid to bridge the last-mile connect by a large retailer. India’s thirdmost valuable company will make its debut in the e-commerce business with the Mumbai grocery venture by the year-end.
Reliance plans to extend its retail business into e-commerce with the promise of a wider range of goods than currently available online, battling it out with an array of rivals ranging from Flipkart to niche startups, not to speak of Amazon and eBay.
As for the grocery segment, smaller firms such as localbanya. com and bigbasket- .com deliver fresh products to consumers in some cities.
The grocery venture, which will be run through a subsidiary, follows a successful pilot project at the Reliance
Later in the fiscal year, Reliance will start selling consumer electronics online
The grocery venture, which will be run through a subsidiary, follows a successful pilot project at the Reliance Corporate Park office in Navi Mumbai. Over the past year or so, its 10,000 employees there have been buying home care, personal and pharmaceutical products along with food through the Reliance Fresh- Project Direct website.
Later in the fiscal year, Reliance will start selling consumer electronics including mobile phones online. The company’s marketplace venture will start next fiscal.
Small Traders Party with E-tailers Now
When online retail started becoming popular in India, the fear was that small merchants would become uncompetitive and be forced to shut shop. What has happened, on the contrary, is that tiny brick-and-mortar sellers are proving to be the foundation on which India’s online retail industry is being built, reports Radhika P Nair. Once out of favour, the marketplace model is now at the centre of action.