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| "85% of all new visitors to a web site originate from major search engines." |
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| What we do |
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We analyze your site to determine usability for the target customer, accessibility for the major search engines, potential market size, and key performance indicators.
We specialize in delivering highly targeted visitor traffic directly to your website. We custom-tailor our online marketing services to meet your unique site promotion goals, needs, and online marketing budget. Targeted traffic has proven to result in much higher traffic to sales numbers. By promoting your site in search engines both in the natural or organic search results and through paid placements and pay-per-click marketing we will get your business in front of more potential customers than ever before. |
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| The Results |
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| Because we use only the most ethical tactics you won't run the risk of getting banned by the major search engines. The result is continuous improvement in traffic and conversions. |
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| Search Engine Optimization in 2010: What You Need to Know Now |
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If you want to use search engine optimization best practices, or want to get updated on the latest search engine optimization techniques, there are a lot of good SEO resources to keep you up-to-date. If you’re confused already about search engine optimization, here are my expert thoughts about search engine optimization in 2010, based on my experience.
First off, before I go any further, I need to explain what I mean when I say "search engine optimization" (SEO). It means getting your website noticed in the search engines, in the “free” or “organic,” natural search results, not pay-per-click (PPC), which is “search engine marketing,” where you have to pay to be listed. That said, let’s get on with my list of issues with search engine optimization that you need to be aware of. |
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| On-page Factors |
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When it comes to SEO, it’s extremely important that your website is search engine friendly. The search engines can crawl your website and find all of the pages on the site. Each of these web pages contains unique content (enough content so that the search engines can figure out what your web page is about). Each web page must have generally accepted “best practices” applied to it, which includes:
- A proper title tag.
- Proper meta tags, including a meta description tag and a meta keywords tag.
- Proper use of .css style sheets, headings and sub headings, and SEO friendly navigation.
- No hidden text or content that’s not viewable by humans.
- Good use of internal anchor text, which is the text that you use to link to other web pages on your site. It needs to describe what you’re linking to. For example, if I link to the “search engine marketing services” page, the link text should be “search engine marketing services” or something equally appropriate.
- Proper internal link structure, which includes having more links to your most important web pages.
- Proper use of URLs (i.e., search engine friendly URLs), which includes using keywords in the URL. Don’t use parameters, do rewrite the URLs whenever possible.
- Adding good, on-topic content on a regular basis to your site. This can be in the form of articles, a blog, news items, new videos, PDFs, a message board, a directory, a glossary of terms, press releases, and other content. The most important idea here is to keep adding content and growing your site, not just leaving it alone to be a static site.
There are a lot of other important on-page factors, and you can review the latest search engine ranking factors, for example, that are important. There really isn’t enough time here to cover everything that’s important. For now, let’s move onto the search engine optimization off-page factors. |
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