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Ad Spend in india to Increase 12% This Year to 611 billion

Advertising expenditure (adex) in India is likely to increase by about 12% this year to touch Rs 61,100 crore, with television retaining its leadership status in an industry that closely tracks overall economic expansion and consumer expenditure in a specific geography.

 

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Advertising revenue, which accounts for 0.38% of India’s gross domestic product (GDP), is likely to increase at a compounded annual growth rate of 12.6% to touch Rs 99,200 crore by 2021, according to IPG Mediabrands India, the media agency conglomerate that is part of the US-listed Interpublic Group.

 

India’s advertising spend-to-GDP ratio trails those in the developed economies, where domestic consumption has roughly a similar share in total economic output as it does in the South Asian nation. In the US, for example, long-term advertising spend has remained largely within a narrow band — between 1% and 2% of the GDP — according to a Bloomberg report that cited data from researcher DB5.

 
“Within the next decade, India will gallop to become one of the largest consumer markets in the world. Rising affluence, the ease of doing business, urbanisation, and enabling infrastructure will contribute to this status,” said the report put together by Magna Global, the media unit of IPG Mediabrands.

 

Besides traditional advertisers such as the FMCG and automobile industries, ecommerce, payment banks, telecoms services, financial technology, content distribution platforms, and the social sector will help drive growth.

 

The goods and services tax (GST), effective July 2017, may disrupt the adex in the short term, with the industry aligning its operations to the new tax structure.

 

Advertising spends on television continues to dominate the industry, with a market share of 41%, and it will increase by 10.3%: Advertising over the print medium is expected to grow by 5.7%. Television will still be the largest media in 2021, with a market share of 39%.

 

While digital advertising is expected to rise 28%, within digital, mobile advertising is driving spends, with a growth rate of 65.7%. Mobile is projected to overtake desktop by 2020.

 

The report estimates radio advertising to increase at 13%, and outdoor at 12% in 2017.


Follow 5 Tips For Mobile SEO Practices

As of 2015, the mobile internet users were 52.7 percent as compared to desktop users. This percentage has been increased in 2017 and will keep growing more in coming years. The number of people using the internet on their mobile phones has already been expected to rise to 63.4 percent for 2017. Therefore, it has become essential for every business website to fully optimize their websites for easy mobile access. Being the Search Engine Optimization Expert, we would recommend making your websites Mobile-Friendly so that you don’t lose your mobile visitors which can be powerful customers too.

 

Mobile SEO - Deep Technologies

 

When we are saying optimizing your website for Mobile visitors, it means we want to target both types, Desktop and Mobile users. Rather than making one as your priority over another, it is beneficial to make your business website Mobile-Friendly for better SEO results. Hence, we are writing main points here that will help you working on Mobile SEO for any website –

  1. Once you’re done with web design and development for any project, test it now for mobile compatibility. For this, you need to go for Mobile-Friendly Test in Google Search Console. Just don’t run it only for Homepage and get finished, repeat the same testing procedure for every web page of the website to check whether it is up to the Google Standards or not.
  2. After you have finished the testing of the complete website, now you have the list of those WebPages which don’t fall into the properly optimized web page category. You need to rework on these pages. Share all the details related to this issue with your co-working team so that they can start working to fix these problems.
  3. You might decide to develop a separate website for all the mobile users. But we recommend not taking this step. It’s better to go for the responsive website instead of having a separate website to tap your mobile audience for the same business.
  4. Working on keyword list is also necessary at this stage. You need to target short keywords keeping mobile visitors in mind. Always remember that a lot of mobile users don’t spend too much time while typing long-tailed keywords.
  5. You also need optimizing the already used signup form or any type of pop-ups for the mobile version of your website. If you don’t pay attention fixing this thing, their regular pop-up can make your visitors get irritated.

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SECURE YOUR WEBSITE: “PROTECT YOUR CUSTOMERS WITH OUR ADVANCED SSL CERTIFICATE”

 

Today, running a successful business online requires that you make Internet security a top priority. Customers need to feel confident that their personal information and credit card numbers are safe from hackers. Deep Technologies offers a wide variety of SSL Certificates to meet your online business needs.

 

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Why Your Website Maintenance is Necessary

A great business is reflected by a great website these days. Whether you want to do shopping or booking of any tickets, you would prefer to go online for everything. Not because it saves your time but also it is so easy to follow. But what if you just visit a website and it is totally outdated. It would take a second you just leaving from such a website. This way both the business website sales and traffic would see a drastic fall. Definitely, you don’t want it. Therefore regular website maintenance is a must for every successful business.

 

This maintenance is very similar to managing your house. You need to keep it fresh, always look attractive and updated every time. Whether it is about its look and feel or content, you must update yourself with the recent technology changes firstly.
website-maintenance

 

Content is the king
We all know the importance of unique and fresh content in the web world. Websites which keep updating their content on a regular basis, have more chances of getting higher in search results. Google ranks the websites on the basis of high-quality content after the Penguin and Panda updates. You can add the new content in form of text of the web pages, blogs, images, or videos on your websites. More is the number of good and informative content on your website; more will be the traffic coming to it.

 

There are majorly the following ways of keeping your website updated –

 

  1. Keep your services or products related information or pricing updated
  2. Add industry related news, photos or other information on your website
  3. Choose to write the high-quality blogs to make it fresh
  4. Send out newsletters to your subscribers about any announcement or regular changes
  5. Let the Web Design Expert design new images for already existing services or products

 

Links Maintenance
Imagine your reaction when you just visit a URL which turns out to be a broken link! You would surely get irritated with such links. Similar could be the situation of your website’s visitors if you don’t update it regularly with old and new things. Once you have started creating fresh and unique content for your website, there should be a direct way of linking them externally or internally. Keeping an eye on the inbound and outbound links is a great idea for making your website performance better.

 

You might have deleted some old web pages for which you might not have updated your sitemap. In result to this, the same deleted web page is still present in Google’s index list. When any user will click on this, they would get an error message. This would have a bad impact on your visitor’s mind regarding your website. Hence, you will lose both website’s traffic and user’s trust. That’s why maintaining your internal and external links on a regular basis is required.


10 Successful step towards boosting Brand Awareness with Social Media Marketing

It can be inspiring to clearly define the value of social media for brand awareness. But one thing is certain, when used social media properly, it can be the most powerful marketing tool for your business.

 

Below are the 10 tips you must consider for increasing brand awareness with Social Media Marketing.

 

Social Media Marketing Company in Surat

 

Focusing on right channels

There are number of social media platforms and with time, more are coming up. However, it is practical that you recognize the right social media channels where you can discover most target users for your business. Using Facebook, LinkedIn, Instagram, Twitter and Google+ may serve for small to mid-sized brands. You must think of your budget and funds to manage the social media profiles of your business.

Get Visual

Getting your content noticed in the deafening world of social media needs attention-grabbing subject matter. That means use of lots of photos and video. Gripping the attention of your target spectators is made all the easier when you assign images to your updates, irrespective of the platform. You can just scan your own news feed on Facebook to grasp which posts and updates make you stop and takes your notice.

 

Use paid advertising

At the point of time, your business has got a stable foothold on top social media platforms, you can use paid advertising that can be supportive. There are a lot of brands that use advertising solutions presented by Facebook.

 

Blog Posts

It seems a bit “old-fashioned” to talk about brand awareness through social media, but many businesses and brands, especially service oriented are still struggling to make their content stick. Content only does its work when the right people see the right posts and shares, and many venders still struggle with this more than the content formation itself.

 

Try sponsoring a giveaway

This is another great way to make your brand popular through social media. You may offer tickets for a giveaway for every spectator who stocks a distinct Facebook post in your brand’s Facebook platform. There are many tools available to create such online events.

 

Interaction and involvement

Your posts and updates in social media profile of your business should not be omni steering in nature. Just answering queries and questions posted in the profile and determining issues of users does help in edifying a positive brand image in the long run. Sometimes use a few provocative posts and some with a sprint of humor to keep viewers interested and get more fans for your brand. Interesting posts that are adored by the audiences are more likely to be shared by them, which serve as one type of digital word of mouth promotion.

 

Involve individuals with mass appeal

It may sound easy but not happen in reality, but relating people with mass appeal in your social media platforms can help your business. From time to time, including popular non-competing brands also does the trick for you.

 

Balancing content in social media

It is a fact that most brands and businesses use social media to indorse and encourage products and upsurge revenue in the long run, the content must be presented in a composed way. It is not recommended to make all posts in your brand’s Facebook profile violently promotional. Along with a fair bit of promotional posts, you may put in a few posts offering visions about the shades of the brand like its history and its inside story.

 

Giving adequate means to stimulate the buyers

Social media is being eyed by millions of brands nowadays and every business is trying to charm attention of the buyers. So, how do you make sure your brand stands out among competitors and mediocrity? To certify more people become interested in your brand and its products, give them enough reasons to feel excited! Offering promotions, deals and time restricted bargains through social media websites is a great opportunity.

 

Track Everything is a must

Growing awareness of your business can only really be verified if you are measuring what matters. Many platforms will provide engagement statistics, for instance, Facebook Page Insights will show the likes and shares your content gets. In addition, consider using tracking links in your posts and updates, using a URL shortener such will show you the number of click-through on those links. You must also take a look at your web analytic, too, to see which platforms and other websites provide the most referral traffic. Using these insights, you can learn what works for your business and what doesn’t, and retort with suitable action to continually optimize your approach.


Why WordPress is Still the Best CMS?

wordpress-logo

WordPress is definitely the world’s most popular as well as a powerful CMS, which brings several convenient options to you. Here are the top 10 reasons why WordPress is so popular and why you might want to consider switching to a WordPress platform for your company’s website.

1. Ease of Use

WordPress is very easy to use and has an intuitive interface. You Don’t need to understand a bunch of coding just to post content to your site. Adding new pages, blog posts, images, etc. on a regular basis is a breeze and can be done quickly. Because the technology is so simple, time spent on formatting is greatly reduced.

2. Greater Accessibility

WordPress is browser-based. You can login from any Internet connected computer and manage your site. Make changes or add content from any computer in the world with Internet access and a browser—without the need for additional software or fixing firewall settings.

3. No HTML Editing or FTP Software Required

WordPress is a self-contained system and does not require HTML editing software (such as Adobe Contribute or Dream weaver). You can create a new page or blog post, format text, upload images (and edit them), upload documents, video files, image galleries, etc. all without the need for additional HTML or FTP software.

4. Search Engines Love WordPress Sites

The code behind WordPress is very clean and simple, making it easy for search engines to read and index a site’s content. In addition, each page, post, and image can have its own meta tag keywords, description, and title, and be optimized for specific keywords, allowing for very precise search engine optimization. You can also use tags to further enhance your search engine optimization efforts.

5. You Have Control of Your Site

No more waiting for your web designer to make simple updates to your site. With WordPress, you have control of nearly every aspect of your site and can easily make those simple updates yourself.

6. The Design of Your Website is 100% Customization

WordPress acts as the engine for your website. The look and feel of the site can be 100% customized so your brand can shine through on your site and provide a unique experience to your visitors.

7. A Blog is Built-in and Ready to Go

Since WordPress was originally created as a blogging platform, blogging capabilities are built-in and are easy to integrate, if desired. Setting up RSS / email subscriptions to your blog, commenting capabilities, and automatically adding the most recent blog posts to other pages of the site (your home page, for example) are also very simple to set-up, and help to extend your company’s reach and make your site more dynamic and interactive.

8. Extend the Functionality of Your Site with Plugins

Want to add an event calendar, video gallery, Twitter Feed, Facebook Fan Box, and more to your site? WordPress makes this possible with plugins, most of which are free or very reasonably priced.

9. Your Site Can Grow as Your Business Grows

WordPress sites are very scalable as well as very cost effective. You can have hundreds of thousands of pages or blog posts on your site and the performance of the site will not be compromised in the least. As an administrator of a WordPress site, you can set-up multiple users for the website and assign access levels and capabilities to each user.

10. Mobile Applications

WordPress has mobile responsive coding which allows mobile users to also view your site via mobile devices. In fact, WordPress can automatically detect when a user is on a mobile device, and will automatically adjust your website settings for mobile viewing.


10 Simple Ways to Increase Traffic for Your Website

 

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1. Responsive website can give big advantage

With the world going mobile, more than 40% of your visitors are visiting your website through mobile or smartphones. You must go for a responsive website so that you do not miss on any visitor. You will have to make sure that your website is accessible and functional on any device. Be it smartphones, tablets or desktop your site should run on any and every device.

 

 

2. Link Internally for better result

Work on a proper internal linking structure so that all the inner pages of your website are properly visible to your visitors. Always tap on the opportunities where you can add internal links in your content.

 

 

 

3.Be Attentive on On-Page SEO

Plan SEO strategy for On-page optimization. Make sure that all the tags, keywords and meta description is placed properly there. Try to target long-tailed keywords as it can fetch you more web traffic. By targeting long-tail keywords you can make yourself visible to majority of web searches all over the world.

 

 

4. Identify your data with Google anlytics

Track all your website performance information through Google Analytics. This is the important part to have look on how you are performing. . You can check which posts or web pages are get visited maximum number of times and can plan accordingly. Proper utilization of this tool will lead to driving maximum traffic towards your website.

 

 

5. Go for Referral Traffic

Instead of going after other website for getting links, try to do create your own strategy to make linked directly with you. Create such amazing and trustworthy content that you will get request from others for getting links from your site. Get the maximum referral traffic from the links you will send to others. This referral traffic will lead to get more customers to your website.

 

6. Advertise it well

The first and foremost thing for any business is to advertise its website through various means. Whether you are going for paid search, social media advertising or display advertising, make sure that you reach your customers without fail. Choose your medium of advertisement wisely as you are not looking for traffic only but business too.

 

 

7. Connect Social

Become active on various social networking platforms. Just creating a good content is not good enough, you have to make sure that people do read it. Rely on social media channels for straight promotion of your content. Use various sites like Facebook, Twitter, Google+ ,Pinterest Instagram etc.depending on the content and target audience. Right use of social media platform can help you gain more traffic.

 

 

8. Get Connected with LinkedIn

The world’s largest professional social network has also become a publishing platform for all business websites now. You can post various content about your products, services, new launches and promote them on this widely followed website. You will surely raise traffic to your site along with increasing your industry profile by being active on LinkedIn.

 

 

9.Choose Striky Headlines to get pick visitors

Even the best content with the most comprehensive information within it will go unread if it lacks a proper Tagline or headline. A compelling and interesting headline is necessary for your content in order to encourage readers to go through your content. You need to write proper headlines for all your content so that it generates greater traffic for your website.

 

 

10. Don’t forget Email Marketing

You can use Email marketing as an important tool for your website promotion. Use emails to reach out to your actual and potential customers so that they are aware about your products and services. There are so many email marketing tools to manage your campaigns like mail chimp ,active campaign etc. It always helps to get in touch with your existing & new customers.


5 Reasons Why You Need Digital Marketing ?

Having a strong web presence is even more important if you are running a business. The need for making yourself available is a must if you want to make it big .The maximum visibility on the internet can bring you visitors which can be converted into customers. The various reasons why you cannot neglect digital marketing are listed below.


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1. Branding

Branding, of course, is the big factor to increase your visibility through digital marketing. Businesses that initiate online campaigns are capable of positioning their brands higher up on search engines, appear more professional to customers, and reach out to new markets while building a stronger brand image.


2. Opportunities

Most businesses use a combination of Facebook, Twitter, LinkedIn, Google+, blogging, websites, and press releases to market on the Internet. These digital marketing activities gives an in-house or outsourced marketing team much more to work with than traditional billboard and news advertising.


3. Targeting

In Digtal Markeitng, Social Media is loved by all, There is no alternative of creating a stronger effect through social media presence. Spending maximum time on the social media has become the favourite endeavour of millions of people. The kind of market social media can give you is beyond imagination. Facebook, Twitter, Google+, Pinterest , Linkdin, Instagram etc are the platforms which can be used to reach out to millions of your customer. Besides interacting with the new customers, it also helps you in spoting new customers.


4. Blog

Blog plays an important role in bringing more customers in digital marketing activity, Posting a blog on your website is an useful way of bringing more web traffic to your website. Blogging encourages visibility for your business online. It has become a practice for people to read blogs for needed information. It is very likely that people will come and read your business blog. If you have provided quality content, your readers will come back for more information. At the same time, blogging makes your business website searchable. Blogs can make our website dynamic. As you continually post fresh contents, search engine crawlers will look into your site often and index your site. More so, having regular blog posts is a cost-effective means of getting quality leads. It can create a community for your business. The shares & views of your blog will ultimately bring more customers to increase your sales.


5. ROI The return-on-investment in Digital marketing is incredible. For a few hundred bucks a month (from most firms), you can reach thousands of customers on social media, talk with industry leaders through blogs and Linkedin, and build up a stronger market base. Better yet, online marketing is easy to monitor. This allows you to see just how effective each of your online assets is.


Top 5 Tips for Effective Digital Marketing

Digital Marketing has been so popular from the past 2-3 years. For any type of business, it has become an essential part of marketing activities whether it is going for a newspaper ad or Facebook ads. If you are thinking of a new business, you must opt digital marketing for two-way communication with your audience these days. Going with this way of marketing, you will save your time for other brand making activities. Being the Digital Marketing Expert, we are writing down the top 5 commandments you need to follow for making your business a famous brand name among the audience.

 

Deepit -Digital Marketing

 

  1. Zeal to Work
    First of all, we need to understand that every successful business demands dedication of the business owner and his team. You won’t be able to achieve your goals if you don’t have a passion for that. You should work in such a way that your employees or co-workers also get motivated for doing their jobs well.
  1. Proper Planning and Execution
    Instead of directly jumping into any activity, a proper planning should be done prior to that. Your plan of action should include the time and work management. You need to think of the time you need for basic preparation for starting the digital marketing and the further time period you need to manage the running campaigns. Also, you have to decide what you want to achieve and what would be your target areas.
  1. Stay Up-to-date
    For any business, there can be so many competitors who have already attained the attention of people for some specific products or services in the market. Hence, you need to study those competitions well in advance. Their marketing strategies, achievement statistics, and target audience research will be so valuable while making any decision for your digital marketing plan. There could be some less popular businesses too in this line of competitors. You should also have a look at their work. Even a minute action can result in better outputs.
  1. Unique and Creative
    People like fresh content every time. While doing digital marketing, you need to be so unique and creative that nobody could leave you in the race of competition. Adding innovative ideas in your work plan can be a boon for your business. Every time you need to come up with some fresh and the statement making content for your audience. You should have a deep knowledge of your target audience’s interests and current trends of the market. A business website is a must nowadays. Go for website design and development for representing your business as a brand name.
  1. Social Media Presence
    People are so active on social media these days. So, you should be there too for tapping your target audience. Whether it is the Facebook, Twitter, LinkedIn or any other social media channel, you should maintain a good relationship with your existing clients or new customers there. Making your audience engaging with your social posts and other activities would help you becoming a popular entity which in return would increase your website traffic and the number of sales.

Website Design and Development – Both Must Run Side-by-Side

Many people who don’t have any link to the web world, consider web designers and developers same. For them, both of these jobs are just creating a flawless website. But there is a big difference between these two separate jobs which, no doubt, work on the same ground. A web designer is the one who works on and takes care of the look and feel of any website whereas the web developer is another person who works on the functionality of any website. Being the Website Design and Development Expert Company, people at Deepit understand the importance of teamwork. That’s why we always give the best results to our clients. Learn why and how both, the web designing and developing job should work hand-in-hand.

 

Deepit - Web Design & Development

 

Incorporating Best Results

When we start working with full dedication, we get a good grip and knowledge of our work. Similarly, both web designer and developer know and understand the workflow of any website. They know what would work towards the best or what won’t. The main aim of both designer and developer is to make any website look attractive, functioning fast and error-free by providing the best UX/UI. So, it is always a better idea to make both of them working together because it would help understanding things better and giving more effective results.

It would help them in many situations. For example, if a designer is about to use any flash or animation in website design, but the developer knows that its use will slow down the site or will raise some other functionality issues then they can sit together for a healthy discussion and come out with some other options for this.

 

Website Flow and Functionality

We all know that for any website to get maximum traffic and sales, it should work with Mobile-Phones also. This is known as Mobile-Optimization. The number of mobile users has been increased a lot these days. So, for any website that is under the designing and developing phase, mobile optimization is a must now. It is the responsibility of the designer and developer to give an amazing UX/UI for mobile devices. Hence, when they will work together, they can think about Mobile-Optimization in an enhanced way. Also, they can suggest the mobile app design and development wherever it is necessary for any client’s business.

 

More Productivity in Less Time

When both designer and developer will work side-by-side for any project, it would result in better outputs. The flaws of designing or developing can be solved in initial phases by this way. The designing and developing tasks complement each other. We can’t think of any website to function properly without any dedicated designer or developer. Once they start working together, it would take them lesser time completing any project because they don’t need to waste time while waiting for each other fixing their bugs.

 

When both of these website creation activities work simultaneously then there are more chances of a result-oriented output. You can contact us today for getting the best website design and development services in Surat! Just send us an email at info@deepit.com


Simple Guidelines on Advanced Web Application Development

Web application development has seen a vital shift over the last few years. With technology advancements and deviations in programming landscape, the demands of business functionality have changed. The demands of web application solutions have become complex based on innovative functionalists, competencies and straightforwardness. Consumer applications have equally become demanding as business applications. All this has impacted web development languages, frameworks and libraries. And most of the development standards have witnessed a paradigm shift.

 

However, many companies are still stuck developing web applications built on outdated technologies. If these companies fail to adapt now, their future could be bleak as web technologies is slated to advance with time.

So the critical questions are: How has web application development changed? What guidelines do the developers need to follow? And what present day principles they need to track to match the modern-day expectations?

To assist developers in answering these questions, here are some of the guidelines they need to follow while working on advanced web application development projects.

A. While creating web applications think about its usability

If you’re designing a web application, you should know there is much more that drives a good app than just coding. A good app needs to be designed in a way that users find it easy to use as well as visually attractive. If you fail to do this, you might end up creating apps with multiple menus, indistinct directives and functionalities deprived of flow contributing to poor user experience.

 

With standard of user expectations getting raised dramatically, gone are the days when you needed to focus only on solution optimization through servers and databases. The focus has now shifted on optimum user behavior and their perception. Without user acceptability, even the best back-end technology won’t deliver results.

Here are 3 steps to improve usability:

1. Have a dialogue with the users early and often

You need to understand what your business is all about and what your end users really want. Have frequent dialogues with them during the entire development process and not just at the initial stage. This would help you know what you need to develop and whether you are going in the right direction or not.

 

2. Work in small agile cycles

Most developers spend all their time creating what they think is right. Misinterpretation combined with long development cycles can mess up your development However, working in small agile cycles not only delivers the projects faster but it also enables developers to deliver the most critical components based on their set priorities.

 

3. Quantifying everything

Usability is beyond inquiring your users in terms of what they need. You should try to figure out how they will utilize the final application as a solution. Quantifying the development activities with feedbacks and reviews will help your development a great deal.

B. Refine your approach to platform fragmentation

One of the major challenge faced by developers today is platform fragmentation. No one knows how users will access your web applications. It could be using a Desktop, smartphone or a tablet. Some years back developers were able to control it by deploying it on a single version.

 

However, web applications today are used on remote networks. So they are required to be implemented or deployed on multiple devices as well as on various architectures.

 

Organizations need to partner, hire or train IT professionals to take care of platform fragmentation. They need to follow systematic methodologies along with customized testing strategies for different clients.

C. Use APIs Intelligently

Application Programming Interfaces (APIs) are key to advanced application development. They assist developers in creating web applications which fetches data from external applications. APIs must be used intelligently. As changes in API structure can negatively affect your applications.

 

However, the current software development set-up requires reusable and self-service infrastructure. This helps to reduce repetition of technology processes every time a new web application project is delivered. Well-structured APIs allow diverse systems to communicate with each other without causing any technical issues. They play a key role in bringing things together in a business application network.

 

By following the above guidelines, you can create a web app that benefits both business and end-users. We at Deep Technologies continuously evaluate the latest trends in both Web and Mobile App Development communities. We are advancing and pushing ourselves every day to provide our clients with the best application development solutions.


Must Avoid Business Website Mistakes

The presentation of any website is very important, that’s a major factor in holding the attention of your visitors and making sales. The look of your site is important, because it says something about your business and presents an image.

 

Everyone knows the importance of having a website. For any business to flourish, it has to have a strong web presence on the internet. And just having an amateurish website design Wouldn’t do! Your website design has to be such that it captures visitors’ attention and make them stay longer.

 

Here are few errors must to AVOID while you design your website:

  • Don’t pick a domain name that is not appropriate for your business.
  • Avoid “under construction” sign on your website.
  • Avoid the usage of visitors counter.
  • Avoid much use of animation, gimmicks and flashes.
  • Lacks of copy write statements.
  • Poor design and slow functionality.
  • Over use of technology.
  • Passive verbs.
  • Long content makes visitors distract from your website.
  • Bad navigation.
  • No place for feedback comments or question.
  • No contact information.
  • Ignoring statistic.
  • Free and cheap hosting.

When designing website these are a number of decisions that you will make that can have a huge impact on the long-term success of the site. Many times these decisions don’t seem as important as just getting the site up and running and as a result they don’t get the attention they deserve. So avoid all the above points to have a great site.


Advanced SEO Tactics to Promote Ecommerce Store Online

Currently, all our online businesses are part of a rapidly growing Ecommerce adventure. Regardless of any business size, nowadays almost every business owner has Ecommerce platforms to best serve their business opportunities in this forever running and competing virtual marketplace. Leading and high-quality Ecommerce service providers such as Deepit are high on demand in between new and existing online business owners for continuous improvement & maintenance of live Ecommerce websites or to create brand new Ecommerce business stores, which will be properly build to provide optimum user experience and great search engine evaluation in future.

 

Ecommerce Web Development Company Surat

 

But, Ecommerce marketing is a tricky and ever-changing subject. It’s tough to find a proper guideline to promote online marketing for your Ecommerce website, because the rules of digital marketing are forever changing, depending upon the recent search engine algorithms, webmaster guidelines and trending Search Engine Optimization (SEO) techniques. We have done the research for you, and now providing you this list of top Search Engine Optimization Techniques referred by almost every leading World Wide Web search engines. Stick to this list closely as the current Ecommerce market is advancing swiftly, or else your business will be left behind by your competitors. Keep reading to learn these advanced SEO techniques.

 

Create an Excellent Content Marketing Strategy

Nothing is better than to start building a content marketing strategy for your Ecommerce business website. It’s the most effective strategy to reach out to customers globally and share your business information in a powerful way. Good content marketing can help customers in their decision making to prefer your products, services or business. You may be also glad to know that frequently changing search engine algorithm continuously crawls the web to search for improved content distribution and results Ecommerce websites according to it.

 

Automate Your Ecommerce Business with Social Networks

To SEO professionals, social media branding and marketing is the “next big thing”, a short term yet powerful eccentricity that must be taken advantage of awhile it’s still on the trend list. Whether you are looking for increased brand reputation, more business opportunities, greater conversion rates or improved brand loyalty; promoting your business through various social networks can do the trick for you. It has 100% higher lead-to-close rate than traditional outbound digital marketing. All in all, automating your Ecommerce business through different social networks will create the best opportunities to connect with global audiences and customers.

 

Do Proper Keyword Analysis for Your Ecommerce Business

When it comes to SEO, proper keyword analysis can be a game changer for any Ecommerce business. Keyword selection and optimization can be the most crucial fact that will lead your business or stop it from gaining a ton of traffic. Effective keyword analysis will lead your business to increased conversion rate, higher audience engagement, better organic search ranking, trending in most customer engaged markets and countless other SEO benefits that you only can imagine.

 

Optimize Your Ecommerce Website for the Mobile World

The use of smartphones and tablets are well higher than PC and laptop users, which is still continuously growing on charts. Nowadays most of the customers especially youth generation crave mobile responsiveness. Your consideration for implementing a mobile responsive interface for your Ecommerce website can lead to numbers of astound advantages such as improved SEO performance, better brand identity, better portability & connectivity, improved user experience and higher client engagement. The more responsive your website is, the more advantages you will gain.

 

Point Your Focus to Local Marketing & Branding

Starting from below is always a wise choice than jumping directly to the upper levels. After Google’s “Pigeon” update in 2014, the importance of local search engine optimization, marketing and branding have grown enormously. It’s no longer an option for your SEO strategy, but a critical element that your Ecommerce website cannot survive without.

 

Further, keeping sharp eyes on new updates and techniques related to Search Engine Optimization and implementing them for your benefits, is probably the best strategy that Ecommerce business owners can use today. The trends in digital marketing world are always altering, and only the very best can survive through this to retain the top position. Take measures now to implement these ongoing SEO strategies, and stay committed to complete it all along. The effects of your efforts will be soon revealed with the results.


9 Must Have Attributes of Ecommerce Mobile Applications

In the present scenario, consumers making purchases via smartphones is the new normal. Hence, Ecommerce businesses are investing in mobile apps to enhance buyer experience and retain loyal customers. Let us put a glance what are the essential features of a highly functional e-Commerce mobile app:

 

Ecommerce Mobile Apps Development Company

1. Ease of getting started

Make the registration process as simple as possible by keeping minimum possible mandatory information fields. Otherwise it may scare away your customers.

 

2. Smooth and clear navigation

Online retail store catalogues generally list numerous products for sale. So it is of utmost important that users can view and access each one of them without much hassle. Moreover, ensure that the CTA statements like ‘Add to Cart’ and others stand out and can be reached with less finger tap. Communicate your concerns to developers effectively to get the things right at first place.

 

3. Effective assimilation

Keep your app simple and intuitive for users to get accustomed to it faster. Cohesive user experience is important for generating more traffic to your site and higher conversion rate.

 

4. Maximum payment options

Make it a point to include as many payment options as possible to prevent potential buyers’ from leaving the app just because they don’t find their preferred option. Having multiple options is very important for achieving desired sales.

 

5. Visually appealing themes

Make your app attractive and interactive so that users remain glued to it. It is very important for user engagement and retention.

 

6. Infinite product limit

Give your customers more options to choose from so that they don’t have to seek elsewhere. Ask your developers to code in such a way that the app supports this feature.

 

7. Push notification service

This feature is indispensable for your app. You can inform your customers about new arrivals, seasonal sales, discount offers, etc. in a very customized manner. Ask your developers to integrate this feature with Analytics to derive maximum benefit out of it.

 

8. Incorporate Google Analytics

Know your buyers better by observing their behaviour on your app. Let the data speak. By analyzing the analytics you can make informed business decisions.

 

9. Privacy and security

Respect privacy of your users by giving them option to select the information they want to receive. Don’t just bombard them with fancy ads and redundant offers. Also keep their personal information secured and confidential. This would help you gain your customers’ trust and loyalty.

 

Investing in a mobile app is essential for e-Commerce businesses but getting the right features is of utmost importance to derive the best possible outcome. You can trust us with this responsibility for cost-effective and efficient mobile app development services.


Are You Using The Correct Social Media For Your Brand?

Social Media was originally introduced for social interactions, it is now largely used for other purposes, business being one of them. Initially there were just one or two social media platforms like Facebook, Twitter etc. But today, there are countless platforms especially customized for specific purposes. Like for photograph addicts Instagram is perfect. Individuals who wish to interact for business, LinkedIn will do the job and many more

 

Social Media is the new advertising medium, which is not just free but also accurate. There is not a single brand which does not have page on Facebook or an account Twitter. And why not? You can showcase your work, make announcements, announce upcoming products and interact with your audience. It is the best way to publicize your brand.

 

Deep Technologies

 

But why is it so important for brands to be on social platforms? And most importantly, which is the correct social media for your brand? Of course the smaller brands need publicity and advertising but what about the already established brands, why are they putting in constant efforts to be a part of the social wave. This is because of two huge reasons.

 

ONE. People constantly interact on Social Media. This means brand visibility and awareness is obviously more. If big brands do not jump into this interactive sea of the internet, then they will be washed out by others.

 

TWO. Search Engines like Google give a better page rank to brands that are active on social media and constantly thrive to make their content and graphics better. And who doesn’t want to be ranked well on Google? Besides why mess with the God of the Internet.

Now that we have established why you should be flashing your folio on a public site, let’s see which platforms are best suited for your business. Although, it is absolutely necessary to be on most social sites, you do not have to be constantly active on all of them. So, let’s find about which is the correct social media channel or your brand?

 

Facebook

 

101.5 Million users are constantly active on Facebook. This makes India, the second largest Facebook using nation after the USA. This is bound to change as India might be at the No.1 position by the year 2017.

 

Brands who wish to increase brand visibility and maintain their online reputation, completely rely on Facebook for support. This platform allows you to make groups, start discussions, advertise, make pages, interact, and update photos, put up statuses and a lot more things. Although FB is losing its young users, 70% adults who have higher spending power are still inclined towards it.

 

It is perfect for B2C branding. 93% of the posts are photographs. 35% individuals like and share a page in order to get good discounts where as 35% like to participate in contests and win prizes. Facebook does not have a very high conversion rate, which is why it perfect for brand awareness and not sales.

 

Twitter

 

Twitter is the best micro-blogging site that helps brands openly interact with their audience. Also businesses that provide maximum information through blogs and micro blogs find twitter to be responsive and highly effective.
It also has a better conversion rate than Facebook. It works well for both B2B and B2C targeting. 50% of B2B have ranked twitter as the best social media marketing tool.

 

53% of businesses which are information based rely on twitter for online marketing. Communication and Information based businesses like Electronic Brands, Book Stores, Magazines, News Channels can progress through twitter.

 

LinkedIn

 

LinkedIn was developed in 1999 but only recently got the publicity it deserves. Connecting professionals all over India, this site is a boon to Corporates. 65% B2B companies have acquired business through LinkedIn. 40% say they research on LinkedIn before purchasing gadgets or other technology. Recruiters and job-seekers can easily connect. So, if you are looking for the perfect employee or a better boss, LinkedIn is the place for you. 91% Marketers use LinkedIn in today’s time, simplifying professional expansion.

 

Instagram

 

89% Instagram users are in the age group of 18-29 years. Businesses like Clothes, Accessories, Food, Architecture, Technology, Design, Restaurants should use Instagram. Although it is highly effective, Instagram requires a bit of patience as developing a fan base can take time. You might have to individually target users follow them and constantly interactive with them. Put up awesome pictures of your business and try attracting as much attention as you can

 

Google+

 

Google+ users share, comment, updates statuses and pictures. Basically do everything Facebook can but on a Google network. The 1+ of a Google+ page is highly correlated to Google search engine ranking. Big brands like HP, HubSpot, Cisco are already using it for their social media campaigns. 68% of the users on Google+ are males. This means male oriented products like cars, gadgets, electronics, video games, etc can be marketed through this.

 

Youtube

 

YouTube unlike other social sites is completely Video based. You can start your own channel for your brand and start putting up videos. The best way to use YouTube is by creating and uploading videos. They can be tutorials showing how to use your product, social messages, testimonials, professional’s opinion or anything that may increase awareness of your brand by providing knowledge to the user. 52% watching product videos makes them more confident about buying them. 57% say they are less likely to return items after watching the video.


Deep Technologies Celebration 15th Foundation Day

Deep Technologies, one of the leading web solution providers, is celebrating its 15th foundation day and thanking every one who has played an important role in it. Deep Technologies was founded on 1st, August, 2002 in Surat, Gujarat. 14 years of Continuous Endeavors led it to successfully complete 400+ web projects wordwide.

 

One Day Picnic

 

Every Year we are celebrating our Foundation day in different ways. So this year we decided to celebrate this special day as day long outing at Tithal Beach & Parnera Hill Station in Valsad, Gujarat.

 

Enjoying the lovely rain in the midst of Greeny Hills,

 

Having tasty lunch with Deepit Team Under the cloudy Sky

 

Deep Technologies

 

Deep Technologies

 

Deep Technologies

 

Deep Technologies

 

Deep Technologies


How do Ecommerce websites make profits?

How do Ecommerce websites make profits? Do they have some secret tricks up their sleeves that help churn more sales volumes while keeping costs minimal. Yes! They do, and we are going to share that secret with you. The secret about how to build a profitable Ecommerce website development that can improve your ecommerce website.

 

Ecommerce Web Development Company in Suat

 

Breaking Down the Business Model to Starting an Ecommerce Website

 

A successful business model is one that makes best use of its resources to generate revenue and profits. The business model of an Ecommerce business comprises mainly of its identity that is created by its domain name, technology used for UX and cost effective logistics used for customer delivery.

 

Domain Name: A striking domain name is what makes an Ecommerce website click with the masses. Think Amazon, Alibaba, Ebay, etc. The store name should be short, catchy, easy to remember, brand able and one which does not violate any trademark or copyrights.

 

Technology: Magento, Prestashop, WooCommerce, OpenCart, etc. are some of the free Ecommerce development technologies available in the market today. These open-source software help create a splendid Ecommerce website with balanced UX and functionality.

 

Logistic Support: If your business has a rich balance sheet it is worthy to invest in centralized warehouses in metro cities that are assisted by distribution centers across the geographical location for rendering quick service to customers.

 

3 Super Fast Lanes for Making Your Ecommerce Store Profitable

i) Website:

Unlike any other usual website starting an Ecommerce store lets you do two things: buy and sell. An Ecommerce website can be used to host produce, artifacts, products or anything sourced individually or from vendors. Further, the website can also allow third party vendors to put up their product offerings.

An ideal Ecommerce website will:

  • Have an intuitive and user-friendly interface
  • Be updated real-time with the product offerings
  • Have multiple payment modes and payment gateways

ii) Mobile Commerce:

GoMobile reports that “55% of the time spend on retail sites are from mobile devices.” The site furthers states that “Mobile devices will account for 30 percent of global retail e-commerce spending by 2018, up from 15 percent in 2013.

Having a mobile friendly website is no longer a luxury but a necessity for opening a new Ecommerce store. Mobile commerce and its infinite possibilities can be exploited to the maximum to reach potential customers who search for their favorite products from their mobile phones.

 

iii) Social Commerce:

With 176 million new member addition to the social networking websites and 40% of global Ecommerce sales originating from online mediums, social commerce has arrived and is here to stay.

From viewing user reviews to exchanging product suggestions, there is lots that can be done with social commerce.

In the coming days, the best way to reach out to your target customer group will be through Facebook, Twitter, Pinterest, Instagram, Flickr, etc. In fact, these stores have already initiated their own social stores where customers can browse goods put up for sale by vendors.

 

On Demand Delivery Tracking

To achieve 100% fulfillment and keep your customers satisfied you will need a delivery tracking app for sure. An on demand delivery app in place can prove useful in three different ways: (i) Help customers track products (ii) Help business owners monitor and manage deliveries (iii) Help delivery personnel navigate.


Why Ecommerce Website Development in Magento?

Magento ecommerce system chosen by 150,000 businesses.

 

There are three popular editions available i.e.Magento go, Magento Enterprise and Magento Community. Magento Community is a free open source available to download. But, there is no technical support provided by Magento for Community edition.

 

magento1

 

We found Magento is a feature rich powerful, scalable and cost-effective eCommerce Solution.

  • SEO and Marketing Promotion tools
  • Magento Mobile Webstore with Mobile Friendly Interface
  • Magento integration with social networking sites like facebook, twitter and Google+
  • Multiple Currency
  • Multi-languages
  • Single page checkout
  • Product image zoom in capability
  • Multiple store under one super admin
  • Faster download of products
  • Magento Connect – Magento Extention Market Place

Deep Technologies Offering Magento Website Development Services

  • Magento Ecommerce design and development
  • Magento Theme design and integration
  • Magento Ecommerce Customization
  • Payment Gateway Integration using Magento
  • Custom designed Magento templates
  • Magento modules, extension and widgets integration
  • Magento mobile development
  • Magento Support and Maintenance

Our expert Magento developers are passionate about developing Magento website and its striking design that helps you to build a successful Ecommerce store that increase your online sell and transforms the way your business moves.

Key Benefits of Magento Customization:

  • Fully customize and Integrated bulk adds-to-cart facility
  • Integrating of feedback and rating facility for multi vendor site
  • Magento Customization purchase order module for online store
  • Cost efficiency in customization
  • Magento Ecommerce Customization to create a first rate online shopping experience for their visitors
  • Our layouts will help for your business designed and will help to get optimized in great conversion
  • It helps to give unique look to your store for both User interface and User Experience.
  • It also offers multiple stock of design according to your online store.

Look Out For The Core Components Of SEO Success

Search engine optimization or SEO is the task of ensuring that the web pages actually find their good place in the SERPs (search engine results pages). In fact SEO is the most worked specialization of web design as in its absence, the most sophisticated UXD (user experience design) would fail and falter in its objectives. Some wise webmasters have developed super calibers & have sorted out factors of relevance.

 

SEO tactics and inputs have been divided into the two broad categories that are –

 

On page – those which are integral to the web page

 

Off page SEO – that which secure the mileages from outside mediums

 

Let’s see what are the core components (better say elements) in the periodic table of SEO?

 

SEO Services in Surat

 

On page SEO factors –

 

  • The content

Content is regarded as the king of SEO. There is definite reason for this and this relates to the ever differentiated fancy of the leading search engines to feed upon the ‘new’. This ‘newness’ is considered as a tag of good; for the visitor towards whom the engine wants to serve the best recipe. So it is better to pool new content that is fresh. One practical corollary is to go for the refreshment of the web pages and get the new relevant ‘keywords’ inserted through ‘re-design maneuvers’.

 

  • The user design including architecture

The user experience design is also a choice fancied by the search engines because the ever intelligent engines do not want to serve the bad experiences to their visitors who depend upon them (the engines).

 

  • The Meta titles and tags as also site map

This relates to the core components of the website design and is the function of webmasters’ skills. These are fundamental attributes and relate to mounting a functional architecture at the web page. This is also the first marker for achieving coherence; like a page lacking the ‘sitemap’ may loose in the initial sorting by the engine.

 

Off page SEO factors –

 

  • Content marketing

Content marketing is the newer paradigm and is related to winning over the mind of the web user and thus influence him to reach proactively to the landing page; often the link of which is offered at the end. This is the intellectual component.

 

Web social is a fanfare and the wise minds know how to ride upon the same to get the desirable advantage. They seed the jubilance that keep growing in auto mode in a generic manner inviting positive eWoM and good praise. The users/participants feel inspired to have a peep into the parent site.

 

  • Links building and Geo targeting

Worked through outside channels like the online marketing directories and link sharing pools, it generates the localized canvassing among the targeted buyers of the product/service on display.

 

  • Email marketing

It is again an authentic passage to do ‘one to one’ marketing. This helps in engaging the potential buyers.

 

These components could be integrated skillfully as complements to generate the mileages.

 

The objective requirement of these SEO factors could differ from one to the other and there would be a custom spectrum for each of the clients in web SEO shop.


Please visit Deep Technologies at SAITEX – 2016

Deep Technologies Second Day in SAITEX (Africa’s Largest International Trade Exhibition for Retail Products and Technologies)

 

Deep Technologies

 

Deep Technologies In South Africa

 

Deep Technologies In South Africa

 

Deep Technologies In South Africa


Deep Technologies Participate in SAITEX

Deep Technologies Participate in SAITEX (Africa’s Largest International Trade Exhibition for Retail Products and Technologies)

 

Please visit Deep Technologies at Stall no. P27 Hall no. 3

 

Deep Technologies

SAITEX OPPORTUNITY

SAITEX is Africa’s leading exhibition for retail products featuring electronics and home appliances, homeware, IT & Telecom, Home Textiles, Packaging Plant Systems and household products as well as building materials and tools.

 

 

Every year thousands of retail buyers from across Africa visit SAITEX to source the most advanced products from the world’s leading suppliers and manufacturers.


11 Tips, to help you Decode the Color Scheme for your Website

“Color,” is “85% of the reason you purchased a specific product.” Color is a tricky thing.

 

Having the right color scheme for a website goes far in identifying a type of business, setting the tone for the business and establishing an online business style. Your choice of web design colors also could mean the difference between someone staying on a website longer, quickly leaving, or taking part in a desired call to action, whether it’s a purchase, completing a form, or signing up for an e-newsletter.

 

 

Website Design & Development Tips

 

Here are some tips to keep in mind when planning the color scheme for your website.

Contrast

Background color should be a single wash and have plenty of contrast with the text. Black – or dark grey – text against a white background remains the most sensible option.

Clashing colors

The color combinations that you use should be pleasant to the eyes of the visitor. Nobody wants to read green text on a bright red background. Avoid bad color combinations.

Links

The most popular websites (Google, Yahoo, BBC, New York Times and so on) typically use blue, for ease of readability use blue whenever links are to be added. Why reinvent the wheel?

Clicked links

User navigation with respect to links can be tricky, that is the reason why the majority of websites change color once clicked. Maroon is a common choice for this. Do incorporate this to make a user friendly website.

Patterns in the Website

Text with a pattern background is not advisable because patterns tend to divert the reader’s attention from what the text is conveying. In case it is extremely required, try reducing the opacity of the background pattern.

Limit your color choices

The universally agreed and accepted fact when it comes to color and web design is “the fewer the better”. The use of colors should be moderate not too less, not too much. Colors sure persuade and compel visitors, but ensure that they do not get lost due to the rainbow.

Shades

A blend of neutral colors and a range of shades is popular when it comes to website design. This is easier on the eye than trying to work with multiple primary colors. Blue and its differing shades is always the safest bet.

Image Placement

Pictures add a lot of color and depth to web pages. While designing the Wire frame keep this in mind and space it accordingly. At this stage don’t get stressed about the color scheme, placement and overview is the agenda here.

Be ‘web safe’

Different PCs render colors differently, for example a color would appear different in a MAC and different in other PC. Use ‘web smart colors to minimize issues faced by visitors.

Branding

Make sure you consider brand guidelines and use matching or complementary colors throughout your website. If the brand color is Blue and you make a Green website, it would be rejected for sure.

Dark Background

Black as they say is the color of luxury, so in case if you have to use a dark background follow these tips. Increase the leading, tracking and decrease the font weight to improve the contrast and visibility.

You have to use Colors in the right way, at the right time, with the right audience, and for the right purpose. Hope this information helps you in doing this. For a random visitor or a prospective client it is important that the website should be presentable and easy to access. Follow these tips and make an attractive, colorful Website.


Cyber threats a clear & present danger for online cos: Gartner

With an increasing number of businesses going digital, cybersecurity is a key challenge for companies going online. As smallest of start-ups and largest of companies move online, cybersecurity will have to address the shortage of private digital infrastructure and services that fall outside the ambit of IT systems.

 

However, if cybersecurity issues aren’t tackled, 60 percent of digital businesses by 2020 will suffer major service failures due to the inability of IT security teams to manage digital risk, says Gartner in its report.

 

Malware Sequrity

 

In 2014, the biggest hacking scandal left Sony Pictures crippled when a North Korean group disabled the company’s ability to make payments. Security researchers Symantec had found clues in the malware used as part of an attack on banks via the international financial messaging network Swift.

 

This February Bangladesh’s central bank lost USD 81 million after fraudulent messages were sent through the network instructing a transfer to an account in the Philippines, all pointing out to disadvantages of an unsecured digital business.

 

Not just this, even high profile names of the digital world haven’t been spared the horror. Recently, Pinterest and Twitter accounts of Facebook CEO Mark Zuckerberg were hacked, where the hacking grou OurMine claimed to have found his credentials in the leaked LinkedIn cache.

 

“Cybersecurity is a critical part of digital business with its broader external ecosystem and new challenges in an open digital world,” says Paul Proctor, vice president and distinguished analyst at Gartner.

 

According to TechCentral, cybersecurity breaches cost almost USD 500 million in 2015 and that 94 percent of global companies have experienced some form of cyber attack or other.

“Organisations will learn to live with acceptable levels of digital risk as business units innovate to discover what security they need and what they can afford. Digital ethics, analytics and a people-centric focus will be as important as technical controls,” Gartner said.

 

Cybersecurity considered to be the base for innovations in the digital business must tackle the truth that the biggest security issues will come from services outside companies’ control. With this, Gartner has also highlighted five major zones as to successfully address digital crimes in digital business.

 

Leadership and Governance

While developing technology tools and skills to contain cyber crimes and technology risks in digital business are important, it is even more critical to have strong leadership and governance. This includes leaders taking up tasks ranging from making decisions to holding oneself accountable for protecting businesses.

Evolving Threat Environment

With the key principle of ‘prevention-better-than-cure’, IT security leaders will put their best to prevent risks by pre-acknowledging threats. Gartner, here, predicts that 60 percent of enterprise information security budgets will be allocated for rapid detection and response approaches by 2020, against 30 percent in 2016.

 

Cybersecurity at the Speed of Digital Business

Traditional security measures designed for maximum control will fail to work in the new era of digital innovation, which is growing at an unmatched pace. Organisations that successfully establish a balancing ecosystem as to protect and grow the online business will remain competitive enough to address cybersecurity threats.

 

People and Process: Cultural Change

People-centric security gives each person autonomy to use information and devices however he or she wants and what level of security is adopted when he or she uses it. The individual must also realise the set of rights he/she possesses and recognize that if things go wrong, it will have an impact on the team, group and business.

 

Hence, in the wake of growing prowess of intelligence over technology, it is becoming all the more critical to have a perfectly cyber-secured system for companies aiming for a stronger foothold. Legal counsel for Microsoft New Zealand, Michael Brick, told New Zealand Herald : “From big corporates to small-to-medium businesses, people are looking at ways to be more proactive, to engage, and to be certain everyone is aware of it.”


WHAT GOOGLE EXPECTS FROM US??

So, we are developing a website, but are there any guidelines or set of instructions that has to be followed? Yes there are, we have to take care of few things during developing a website or else Google will penalize us or the website ranking will get affected by it.

google-new-logo

For a better Google friendly website and a high Google ranking few things has to be done and what are those, i will tell you. Let’s get started then –

 

1. The best and the most effective way are to make your website more useful, more informative and most gratifying for the users. Google likes people who make website for peoples and not for search engines.

 

2. The titles which we provide in our websites should be unique. Every title should be page specific i.e. it should be relevant to the content of that page only no two titles should be same.

 

3. You have to make your website pop out from other websites, make it more user friendly and entertaining and having multimedia contents. Google will appreciate that.

 

4. There is no need for fitting your “keywords” here and there in websites so that your SEO builds up, trust me Google don’t like it, you should make your content eye catching for the user and not a content having your “keywords” stuffed here and there.

 

5. Check your website with the help of Google spider simulator and take necessary actions for all the wrong material in it. You have to make sure that Google gets you, and understands you.

 

6. Just don’t copy the content from anywhere in your website, you know that the content has been copied so do Google. Its crawler makes out easily that from where the content has been copied and it is not appreciated by the Google.

 

7. The links you provide in your websites should not be only used for monetary value; it should be used for the people. Other than this the links provided in the website should not be broken or should not be redirected to a different address if specified for another address.

 

8. There should not be any hidden links and hidden texts in your website. One can hide these things from users but not from Google crawler and it is not at all good for the website.

 

9. One should not add viruses, malware, trojan’s, malicious content in the website. Your website should be a safe place to visit a user and not a place of getting malicious content in stock.

 

10. Do not add any cheap tricks to make your website more famous, fake ratings and fake reviews can be penalized by Google.

 

11. Sitemap is very important in website; user and search engines should get an idea of the track/path of the website, so it should be present in the website also static text links helps a lot.

 

12. The links provided in the website should not exceed then 100 per page; also the pages in the website should be user friendly.

 

13. Think as a user and for the user, the keywords that a person can search related your services should be present in the website, but that to in adequate quantity only.

 

14. Don’t disobey the users, when a user clicks a link he/she should be redirected to that link only and not to the other address also a website should be in such a form that a user enjoys it and also understands it easily.

 


we are excited to announce the launch of new website – “www.sudershanpolyfab.com”

We are very excited to announce the launch of our newly designed website For our valuable customer. Please visit us our website :- www.sudershanpolyfab.com

 

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