From the advent of the internet revolution in China, ecommerce has always been at the forefront of the startup economy, led by trendsetter Alibaba. From catchall platforms such as JD.com to specialized verticals like fashion retailer LightintheBox and cosmetics giant Jumei, ecommerce has powerfully testified to the power of the Chinese consumers’ buck

 

In comparison, India’s ecommerce industry lags around 10 years behind China, which took off in 2005. The rise of Indian ecommerce began in 2007 with Accel Partners betting on then-online book store Flipkart.Since then, the scorching pace of growth by the ecommerce firms has created a vibrant allied industry that has seen various price wars and offers fighting for a slice of the Indian consumer market

 

“Shopping online has become a part and parcel of most cities in India in 2014, and that has been the industry’s biggest achievement,“ said Arvind Singhal, chairman of retail and advisory firm Technopak, which expects India’s online retail industry to reach $32 billion (Rs 1.9 lakh crore) by 2020